Momin Saqib: A Proud Moment for Pakistan at Cannes Lions

In a significant step forward for Pakistan’s digital landscape, Momin Saqib became the first Pakistani TikToker to represent the country at the prestigious Cannes Lions International Festival of Creativity 2025.

Saqib is renowned worldwide for his lively personality, quick wit, and compelling storytelling. His attendance at Cannes Lions is more than just a personal triumph; it’s a testament to the growth of digital content creators in Pakistan.

A Big Step Forward on the World Stage.

Every year in Cannes, France, the Cannes Lions Festival brings together the most creative people, marketers, influencers, and business leaders from the advertising, communication, and digital media industries.

Many people refer to it as the “Oscars of Creativity.” A Pakistani TikToker has been publicly invited to this historic event for the first time. Momin Saqib is the one who has been given this honour.

Momin’s choice is a sign of his growing fame around the world and a significant step forward for Pakistan’s artistic industry, which young people lead.

He is now part of an exclusive group of artists worldwide who are shaping the future of entertainment and storytelling on short-form video platforms.

Who is Momin Saqib?

Momin Saqib was born in Lahore and gained fame quickly after a video of him playing cricket went viral during the 2019 ICC World Cup.

His angry rant, “Maaro mujhe maar!” became a massive hit as a meme all over the region right away.

Momin is different, though, because he became more than just a joke. Momin has created a niche where humour, social commentary, and inspiration all come together.

He has a degree from King’s College London and a strong desire to help others and empower young people.

He has become one of Pakistan’s most famous online stars and has also done acting and hosting over the years.

His writing typically focuses on culture, current events, human emotions, and relatability to the desi community and written in a way that resonates with people worldwide.

Going to Cannes Lions to represent Pakistan with pride.

Momin Saqib was on the Creator’s Panel at Cannes Lions 2025.

This is where influential people from around the world discussed the power of authentic stories on digital platforms, such as TikTok.

Momin spoke passionately about the rise of South Asian content, emphasizing the importance of showcasing diverse cultures and how media makers from the Global South can shape the future of media.

Momin made an impression by proudly showcasing Pakistani fashion and heritage on a global stage, often wearing traditional Pakistani attire at his events.

His appearance wasn’t just about getting attention for himself. It was a sign of a creative, vocal, and ready-for-the-world Pakistan that is changing and becoming more diverse.

A journey fueled by strength and hope.

There have been some rough spots on Momin’s way to Cannes. It’s challenging to gain recognition as a Pakistani creator in the digital world. It is very competitive and often controlled by Westerners.

However, Momin stood out due to his charisma, ability to connect with people, and direction.

He continually redefined what it meant to be a digital content creator in Pakistan, whether through his poignant Ramadan vlogs.

His humorous skits about desi households or his motivational speeches at colleges.

He also helped to establish the non-profit organisation Tayaba. Whose mission is to improve access to water and promote community development in underserved areas.

His work as an activist outside of acting has given him more authority on screen, making him more than just a social media star; he’s a changemaker.

A Time to Celebrate the Nation.

The fact that Momin Saqib won an award at the Cannes Lions is a significant achievement that extends beyond social media.

It’s a lighthouse for all Pakistani content creators who want to seen and heard on global platforms.

He demonstrated that to achieve success, you don’t need huge funds or industry support—sincerity, consistency, and a genuine heart are enough to open doors worldwide.

There were numerous happy messages on social media from Pakistani celebrities, leaders, and fans who took pride in Momin’s accomplishment.

It was popular on X (formerly Twitter) and TikTok to use hashtags like #MominAtCannes, #PrideOfPakistan, and #CannesLions2025.

What Will Momin Saqib Do Next?

After his performance at Cannes, Momin is likely to announce new partnerships with creative firms and brands from around the world.

Rumours are circulating that he might be creating a docuseries soon about how digital storytelling has evolved in South Asia. The goal to connect global artists and show stories from Pakistan that haven’t been told before.

He is also continuing to grow as an actor and is in talks for future Pakistani movies and regional projects backed by Netflix.

Momin has demonstrated that digital fame can lead to diverse and multifaceted job opportunities.

His path is likely to serve as an example for a whole generation of South Asian influencers.

Last Thoughts.

Being at Cannes Lions 2025 with Momin Saqib is more than just a personal win; it is also a cultural milestone for Pakistan.

In an era when stories are what make people powerful and influential, Momin’s trip demonstrates that Pakistani voices belong on the world’s stages.

As technology advances, TikTok, along with other sites, becomes increasingly important for cultural exchange. One thing is sure: Momin Saqib broken down barriers, and he’s only just getting started.

Momin Saqib is the first Pakistani to take part in the Cannes Lions 2025.

Momin Saqib shines at Cannes after going from a viral hit to a global star. The digital star of Pakistan, Momin Saqib, takes center stage at Cannes Lions 2025.