Pakistan’s technology landscape is rapidly evolving, with fresh innovations and product launches reshaping the digital ecosystem.
This week, leading smartphone brands have introduced advanced 5G-enabled devices in the country, offering faster connectivity, AI-powered cameras, and extended battery performance to cater to the growing demands of young consumers.
Meanwhile, local startups are making strides in fintech, health tech, and e-commerce solutions. Local startups are gaining global recognition for their innovative and problem-solving approaches.
Government-backed initiatives to expand IT infrastructure and boost digital literacy are also driving progress, ensuring that Pakistan remains on track to become a competitive player in the global tech market.
Recent & Upcoming Fresh Technology Smartphone Launches in Pakistan
1. Nothing (Phone) Now Officially in Pakistan
- The Nothing brand (co-founded by Carl Pei) has entered the Pakistani market officially via a partnership involving Jazz and Yellostone Technologies.
- Devices like the Nothing Phone (2) will be the first to launch, with pricing around PKR 169,999, inclusive of PTA taxes.
- ROX (a Jazz associate) is handling distribution. Early offers include bundled data plans and incentives.
2. Sego Zero 50
- Sego, a local smartphone brand, launched the Sego Zero 50. It features a curved display (a first of its kind in some respects locally). The smartphone is equipped with a MediaTek chipset and boasts a design that strikes a balance between aesthetics and performance.
- It’s positioned in the mid-premium segment, providing an option for users wanting a stylish design plus decent specs without going into ultra-flagship pricing.
3. itel S25 Ultra (and S25)
- itel Pakistan has introduced two new models: the itel S25 Ultra and the itel S25. These are mid-range to upper-mid-range phones that offer excellent value propositions.
- The features of the itel S25 Ultra and itel S25 include large displays, decent RAM and storage combinations, and cameras designed to satisfy users in that market segment.
Other Device & Ecosystem Moves
- OPPO’s flagship store & foldable debut: OPPO opened its first official flagship store in Lahore (Packages Mall). Alongside this, OPPO introduced the Find N5, a “book-style” foldable phone, which marks a growing interest in foldables within Pakistan’s market.
- Nothing’s expanded line: In addition to the Phone (2a), Nothing rolled out Phone 2 and CMF Phone 1, plus the “Yellow Stone” model. These come with design flair (customizable excellents, etc.), decent battery & camera specs, and will be PTA-approved with a warranty.
What to Watch Out For
- Prices & PTA compliance are still primary considerations. Phones officially launched locally tend to include PTA clearance and warranty, which adds to the cost but gives peace of mind.
- Foldable and premium devices, such as the OPPO Find N5, are becoming more prevalent. However, their pricing tends to be higher, targeting niche buyers.
- Performance and design balance: Brands are putting more emphasis on aesthetics (foldables, curved displays, and unique design elements). They are also ensuring excellent camera and battery performance.
- Carriers like Jazz are using bundle deals and partnerships to make expensive devices more affordable through plans or installment plans.
If you would like, I can pull up a comparison chart of the latest phones under PKR 50,000 and 100,000, as well as the upcoming flagship tier, so you can see what’s best in each price range.